EA Sports UFC 3 is a mixed martial arts fighting game, similar to previous installments, the game is based on Ultimate Fighting Championship (UFC), while also retaining realism with respect to physics, sounds and movements. The game has also been heavily endorsed by Conor McGregor, the cover athlete as well as one of the UFC’s top stars. New to the series is the “G.O.A.T.” career mode, where the choices made throughout the career impact the player’s path to greatness. Outside of fights, the player can make promotional choices to build hype, gain fans, earn more cash through big contracts and capture the world’s attention. A new in-game social media system now allows the player to create heated rivalries with other UFC athletes, providing the freedom to take on any type of persona.