Set in the Kingdom of Lothric, a bell has rung to signal that the First Flame, responsible for maintaining the Age of Fire, is dying out. As has happened many times before, the coming of the Age of Dark produces the undead: cursed beings that rise up after death. The Age of Fire can be prolonged with the linking of the fire, a ritual in which great lords and heroes sacrifice their souls to rekindle the First Flame. However, Prince Lothric, the chosen linker for this age, has abandoned his duty and instead chooses to watch the flame die from afar. The bell is the last hope for the Age of Fire, resurrecting previous Lords of Cinder (heroes who linked the flame in past ages) to attempt to link the fire again; however, all but one Lord shirk their duty.